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Thursday, November 6, 2014

Lookie Loo Loo

We are so excited to share a super fun and cool shop with you all today! Who doesn't like a trendy and unique pair of leggings?  Lookie Loo Loo  is a cool kids clothing shop, for children between Newborn-6 years. Lookie Loo Loo is an stylish alternative for cool kids. We are really happy with the quality of the leggings, they are super soft and comfortable, the fabric design is perfect for fall. Lookie Loo Loo was founded in February 2014 by Erica a mother of two little boys and a passionate of fun, Cool and trendy fabrics and prints. I Am a huge fan of leggings and Lookie Loo Loo have some really funky and cool ones.

Leggings are made using Organic cotton knit and tees are Printed on American Apparel, which are super soft and great quality. We love that Lookie Loo Loo leggings are 100% handmade. All the tees and pullover that you see in the shop are hand screen print by Erica in her kitchen.


We invite you all to see more of this super cute Shop and join their Instagram and Facebook 
Behind Lookie Loo Loo
1. Tell us a little bit about Lookie Loo Loo. e.g. Materials you like to work with, trends, etc.
I won't use any materials or fabrics I wouldn't put on my own kids. When I purchase new fabrics, I always test them out on my boys first. Everything endures a few days wearing and a couple washes prior to being added to the shop. I love the organic cotton knit for leggings and am stuck on American Apparel for my tees. Both materials are the best I've found for wash and wear. 

2Who is behind Lookie Loo Loo? e.g. tell us a bit about the owner and the reason why Lookie Loo Loo stared.
I'm Erica, and the proud mama to 1 & 2 year old little boys. Prior to Lookie Loo Loo, I worked as a marketing director for 10 plus years. My experiences have run the gamut from promotions in the number one radio station in Chicago, to a family recruiter for a foster care agency in Arizona and the first Community Manager for Memphis Yelp. I had to leave the work place when we found out I was pregnant with my second son. There just wasn't enough time in the day for me to devote to both them and a full time job. I fell in love with Etsy back in 2008 as a single, twenty-something female. Once I had kids, Etsy became this brand new outlet for me. I spent hours on the site finding items to decorate both boys' nurseries. My husband kept pushing me to open my own shop, but I never had any idea what it was I wanted to create. When I opened in February, I was doing cardstock banners. I quickly figured out that I needed to learn to sew. So, I took one beginner class that lasted about an hour and took to Youtube to learn the rest. As a mama to two boys, I can never find anything stylish and fabulous for them to wear. I knew that I ultimately wanted to create something for them. I certainly can't be the only mama out there who doesn't want her kiddos wearing the same thing everyone else grabbed off the rack at Target. I was so tired of looking in their closets and only seeing shirts with cars, boats and sports themes. Once I got my sewing down with leggings and skirts, I jumped on the screen printing train, thanks to some pushing and help from a wonderful friend who also owns a shop.  I hand screen print everything you see in the shop right in my kitchen. It's mass chaos, and always a fight for organization, but it works! 
3. Is there any brand besides yours that you would recommend or that you admire?

One thing I have to say about this community of hand made shops, everyone is so unbelievably supportive. I have made some of the best friends through Lookie Loo Loo. I joke, and call Stacie Downs from Ahoy Amigo, my "Etsy Bestie." We text nonstop throughout the day and constantly run ideas past one another. I admire her so much, not only because she pushes me to be a better me, but because she's also juggling two kids, a husband who works crazy hours and a full-time business all on her own. Most of these shops are just that, a one woman (or man) show. I'm currently also obsessing over Whistle and Flute, Freshly Picked, Indie Nook, Dudley Denim and Opposite of Far.

4. What is the best advice you can give to someone just starting out on their own?
The best advice I can give is quit comparing yourself to everyone else! I was recently given the advice from a bigger shop, "don't hate your beginning." It rang so true for me. I feel like I am constantly pushing myself to be better and bigger, when in reality, I'm not stopping myself to enjoy it all and take it in. Lookie Loo Loo has only been open for 7 months and is already exceeding my wildest expectations. As a parent, you always hear that you should enjoy every moment because it goes by so fast. These small businesses are in a way, our babies. I feel that advice goes hand in hand with this as well. One day in the not so distant future, you're going to look back on this beginning stage and laugh. You're also going to wonder why you took yourself so seriously. I'm currently struggling with all of that.


**Please note: We have received a free product to review, but the opinions expressed above are 100% ours.

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